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SAS® marketing automation solution honored by ‘CRMGuru Solutions Guide 2005’Influential guide points to SAS’ great analytics and outstanding predictive strengthCARY, N.C. (Feb. 21, 2006) – SAS, the leader in business intelligence, announced today that its marketing automation solution is ranked among the top for 2005 by “CRMGuru Solutions Guide 2005.” The guide lauded SAS’ “great” analytics expertise, its “predictive strength way beyond the competition,” and its dedicated staff. SAS received the highest “Innovative Product” rating among marketing automation vendors. In creating this guide, CRMGuru collected approximately 2,500 qualifying surveys from June 2004 through May 2005. Using data collected from customers, users and partners, 20 vendors that received sufficient survey responses for statistical validity were selected for detailed analysis. The leaders in each category were determined by the highest rating in the CustomerThink Relationship Quality Index (CRQI), a composite score from zero to 100. Forty percent of the index is derived from the CRM solution ratings, and 60 percent is calculated from answers to “relationship quality” questions about customer satisfaction, loyalty, project success and return on investment. About CRMGuruCRMGuru is the world’s largest industry portal for business leaders to learn about the art and science of Customer Relationship Management. CRMGuru’s mission is to help marketing, sales and service executives succeed with CRM through high-quality and unbiased articles, discussions and newsletters, interactions with CRMGuru panelists, insightful industry benchmark reports, and an annual CRM thought-leader event. The portal serves more than 300,000 newsletter subscribers and site visitors each month from all regions of the world, with support from a global panel of CRM experts.
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites – including 96 of the top 100 companies on the FORTUNE Global 500® – to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world
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