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SAS Marketing Automation® named a Product of the YearCustomer Inter@ction Solutions magazine selects SAS® solution for second year in a rowCARY, N.C. (Feb. 10, 2006) – SAS, the leader in business intelligence, announced today that Customer Inter@ction Solutions magazine has named SAS® Marketing Automation 4.3 as a recipient of the 2005 Product of the Year Award. The magazine has been the leading publication in the CRM, call center and teleservices industries since 1982. “Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements. SAS has demonstrated to the editors of Customer Inter@ction Solutions that its products and services have gone the extra mile to help improve both the customer experience and the ROI for the companies that use them,” said Nadji Tehrani, executive group publisher and editor-in-chief of the magazine. The Product of the Year Award winners for 2005 are highlighted in the January and February 2006 issues of Customer Inter@ction Solutions. SAS Marketing Automation users can define target segments, create and manage test and control groups, prioritize selection rules, schedule and execute campaigns, and perform advanced analyses to predict the success of customer communications. Built on the SAS®9 Intelligence Platform, SAS Marketing Automation includes robust and integrated analytics, data integration, campaign management and business intelligence in an easy-to-use interface that empowers marketers to address all aspects of the marketing process in a highly targeted manner. SAS Marketing Automation leads to a better return on marketing investment and a healthier bottom line because it supports and helps improve a full range of marketing activities. Designed for the business user and built with the flexibility to take advantage of a company’s existing infrastructure and systems, this solution is the most powerful, comprehensive marketing automation offering available. About TMCCelebrating more than 30 years as a leading publisher, Technology Marketing Corporation (TMC) publishes Customer Inter@ction Solutions and INTERNET TELEPHONY magazines, Web portal TMCnet.com, and the online publications SIP, Speech-World, VoIP Developer, WiFI Telephony, WiMAX, Alternative Power and BiometriTech. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, VoIP Developer Conference and Global Call Center Outsourcing Summit. TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters.
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
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