SAS awarded 2003 "Product of the Year" by TMC’s Customer Inter@ction Solutions® magazine

SAS® Marketing Optimization singled out for technological excellence and vision

CARY, N.C.  (Jan. 20, 2004)  –  SAS, the leader in business intelligence, announced today that Technology Marketing Corporation’s (TMC™) Customer Inter@ction Solutions® magazine (http://www.tmcnet.com/call-center/) has named SAS® Marketing Optimization as a Product of the Year for 2003. Customer Inter@ction Solutions has been a premier publication in the CRM, call center and teleservices industries since 1982.

"Marketing organizations must deliver communications that are more diverse and more frequent than ever before, resulting in strained marketing budgets and mounting pressure to improve response rates and revenues for each campaign," said Ken Player, SAS global strategist for marketing optimization. "SAS Marketing Optimization enables marketers to maximize the expected economic value of all marketing communications, across multiple campaigns, channels and customer segments while ensuring their activities comply with business constraints like budget and channel capacity. We’re honored the editors of Customer Inter@ction Solutions have recognized SAS’ leading role in providing a CRM solution that meets the critical business needs of today’s marketing professionals."

"SAS Marketing Optimization is a clear leader in the customer relationship management (CRM) sector. We’re proud to reward their hard work and innovation with a Product of the Year Award for 2003," said Nadji Tehrani, chairman of TMC and founder of Customer Inter@ction Solutions.

According to Rich Tehrani, Customer Inter@ction Solutions group editor-in-chief, SAS Marketing Optimization was selected because it has gone the extra mile to help improve both the customer experience and the ROI for the companies using it.

"Each year, Customer Inter@ction Solutions magazine bestows its Product of the Year Awards on companies that demonstrate the crème de la crème of technological advancements and application refinements. Choosing the winners was a difficult process, and the editorial team spent many hours studying the applications we received from vendors, as well as looking through materials they collected on their own during the past year," explained Tehrani.

A full list of Product of the Year winners will appear in the January 2004 issue of Customer Inter@ction Solutions magazine.

About SAS® Marketing Optimization

SAS Marketing Optimization lets marketers plan and prioritize all outbound customer communications to maximize profitability, balancing an organization’s capacity to deliver offers with customers’ likelihood to respond. By allowing marketers to develop multiple optimization scenarios and view predefined reports and graphics, SAS Marketing Optimization helps them to understand the economic impact of different approaches, channels and offers before they execute campaigns. For more information, visit www.sas.com/solutions/crm/mktopt.

About TMC

Since its inception in 1972, Technology Marketing Corporation (TMC®) has produced industry-leading trade magazines and events focused on technology and communications. TMC publishes Customer Inter@ction Solutions and Internet Telephony®, and the online publications TMCnet.com®, Planet PDA™ Magazine, BiometriTech™ and Alternative Power™. TMC produces BiometriTech™ Conference, INTERNET TELEPHONY® Conference & EXPO and The Global Call Center Outsourcing Summit™. TMCnet™.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.

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