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SAS announces Customer Intelligence User Award winnersBanco Santander Totta honoredCARY, NC (Jan. 16, 2008) – SAS, the leader in business intelligence, honored Banco Santander Totta as the winner of SAS’ inaugural Customer Intelligence User Award. The company has been recognized for its innovative and effective implementation of SAS® Customer Intelligence. “SAS has focused on innovation since its inception 32 years ago, so we’re excited to see customers apply our solutions in creative ways,” said Jeff Levitan, Global Sales Development and Product Manager at SAS. “We’re recognizing organizations that combine data integration and data quality with analytics and business solutions in particularly innovative ways to gain an accurate, complete view of their customers to understand them better and engage them more effectively and efficiently. Banco Santander TottaIn banking, getting to know customers has grown increasingly difficult as ATMs and online services replace traditional, face-to-face transactions in branch offices. For larger banks, such as Portugal’s Banco Santander Totta, the volume of customers and transactions compounds the problem. Using SAS to segment its 1.7 million customers for credit card campaigns, Santander Totta has seen conversion rates increase from 4-5 percent to 20-30 percent according to Sergio Vieira, Santander Totta’s Director of Customer Relationship Management. “We’re increasing the success of our campaigns by five or six times,” Vieira said. “We know that the results of a study or model with SAS are the truth, so we can make the right decisions at the right time. With assurance that SAS will predict churn, we can reduce churn by taking action with our customers. In our tests, we reduced churn by 20-25 percent with SAS.” Combined with the know-how of Vieira’s staff, SAS allows Santander Totta to make better-informed decisions more quickly, ultimately reducing costs, enhancing profits and creating a distinct competitive advantage.
SAS is the leader in business intelligence and analytical software and services. Customers at more than 44,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
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