Brooks Brothers standardizes on SAS’ enterprise wide BI platform

SAS® Business Intelligence delivers one version of the truth across the enterprise

NRF 95th Annual Convention and EXPO, NEW YORK   (Jan. 16, 2006)  –  SAS, the leader in business intelligence, announced today that Brooks Brothers will deploy the SAS^® Enterprise BI Server as its enterprise wide business intelligence platform. SAS Enterprise BI Server replaces an existing system that was unable to provide strong analytics or a multi-dimensional view of the data. 

Owned and operated by Retail Brand Alliance, Brooks Brothers was established in 1818 and is the oldest clothing retailer in the U.S. With over 160 stores Brooks Brothers is known for its reputation as an institution based on heritage and value, a commitment to quality and extraordinary customer relationships. 

“The legacy system we had was not as robust as we required, so we began the search for an enterprise wide business intelligence solution,” said Stefano Gaggion, vice president of MIS at Brooks Brothers. “We looked at other vendors but felt that SAS’ powerful analytics, integrated enterprise platform and the ability to support diverse users across our organization was unmatched. We expect the ability the BI Server provides to make faster, more accurate business decisions will improve our overall performance and provide our customers with an enhanced shopping experience.” 

With SAS Enterprise BI Server everyone at Brooks Brothers, from the CEO to regional store managers, will have easy access to pertinent information on store performance, regional performance, category performance, promotional effectiveness and marketing response rates. SAS Enterprise BI Server includes both a suite of business intelligence tools and an integrated BI platform to provide fast, simple access to consistent data to make more accurate decisions based on a single version of the truth. Powerful SAS analytics deliver strategic new insights and a suite of targeted user interfaces empower users across the enterprise with self-service query and reporting capabilities. 

SAS Enterprise BI Server (http://www.sas.com/technologies/bi/entbiserver) enables organizations to reduce administration, management and deployment costs associated with providing multiple technologies to meet the needs of multiple users. 

“SAS retail offerings can support every facet of a retail operation, from merchandising, to financial planning, to marketing, to supply chain,” said Lori Schafer, vice president, global retail practice at SAS. “Retailers like Brooks Brothers are recognizing the benefit of deploying an open, integrated BI platform that can support all of its analytical needs at all levels of the organization. We are confident that Brooks Brothers will grow with SAS and enjoy the benefit of eliminating the costs associated with best-of-breed, mixed-vendor solutions.” 

In addition to Brooks Brothers, SAS customers include hundreds of leading retailers worldwide, such as Bakers Footwear, Burger King, Carrefour, Casino, Casual Male, The Children’s Place, Circuit City, Fakta, Federated Department Stores, Karstadt, Kohl’s, Li & Fung Retailing Group, The Limited, Lowe’s Companies, Luxottica Retail, Marks & Spencer, Newport News, Office Depot, Sainsbury’s, Sport Chalet, Staples, Tesco, Too Inc., Waitrose Limited, Williams-Sonoma and 1-800-FLOWERS.COM. SAS is demonstrating its retail intelligence solutions in NRF Booth #111. 

About Brooks Brothers

Established in 1818, Brooks Brothers (www.brooksbrothers.com) is one of America’s oldest and most esteemed retailers, specializing in men’s and women’s fine classic clothing. The company operates about 160 retail stores in the U.S. and through partnerships abroad, operates approximately 75 stores in Japan, Hong Kong, Italy, and Taiwan. Brooks Brothers is a division of privately owned Retail Brand Alliance Inc., along with Casual Corner Group, Adrienne Vittadini and Carolee Designs.

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