SAS® Retail News SAS
Third Quarter 2011  |  subscribe  |  unsubscribe
Gilt Groupe: What shoppers want »
Stores magazine goes behind the scenes to find out how Gilt Groupe is using analytics to bring a personalized touch to online retailing. Bonus: Get tips from Gilt Groupe’s Director of Analytics Tamara Gruzbarg in this webcast.
Big data, big analytics: SAS® 9.3 »
No matter how much data you have, the release of SAS 9.3 (free to current customers) gives you the power to harness it for better business decisions.
Belgian retailer tailors promotions to 1.6 million card holders »
Can every single household receive promotional coupons that closely match their preferences? That was the question that Belgian retailer Colruyt asked itself when developing its new marketing strategy. SAS predictive analytics helped turn this vision into reality and initial results show an increase customer loyalty and spending, and decrease in printing and mailing costs.
Best practices
Five steps for getting more out of your customer data »
Paul Coleman, Director of Marketing Statistics at Macy's Inc., shares his five-step process for liberating customer insight from the mass of data.
Seven marketing operations best practices »
With the proliferation of channels, microsegmentation of customers and increased globalization, marketing is more complex than ever. Here are seven best practices marketing execs can use to reduce the gap between expectations and results – and increase ROI.
Better pricing – tips from Retail Systems Research »
The latest benchmark report from RSR examines the challenges and opportunities presented by the new retail landscape and provides five recommendations for how retailers can adjust to consumer price transparency.
High-stakes customer analytics »
It's no longer enough to fill shelves with desirable products. Retailers need to know precisely when and where to make those products available – in stores, on the Web, via mobile, etc. This research paper focuses on how customer analytics can help retailers achieve "cross-channel synchronization" for increased sales.
Social media resources
The business value of social media »
Social media experts Charlene Li, Chris Brogan and David Meerman-Scott share best practices and real-world examples from organizations like Citibank, Dell and the US Air Force.

Taking social media from talk to action »
Jim Davis, Senior Vice President and Chief Marketing Officer of SAS, on how you can use social media to do everything from improving product quality to assessing customer sentiment to uncovering fraud.
Social media connection
Follow SAS_Retail and SAS_CI on Twitter!
Finnish grocery chain predicts, meets demand »
Find out how S Group ensures product availability and drives growth across its more than 900 stores.
Connect data to decisions and reconnect with customers »
This article offers survey results from more than 130 grocery executives on how small and midsize chains are putting analytics into practice to generate promotional pieces, avoid having duplicate products on the shelf, reduce inventory costs and reconnect with customers.
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