SAS® Retail News SAS
Second Quarter 2011 www.sas.com  |  subscribe  |  unsubscribe
Chico's comeback »

Since opening its doors in Florida in 1983, Chico's has seen its fair share of ups and downs. In 2009, the women's specialty retailer topped off a successful overhaul of its technology infrastructure with SAS® OnDemand: Marketing Automation. This article from Apparel tells what happened next.
Optimization
Six top retail technology trends »
This Citigroup report takes a deep dive into the top retail technology trends for 2011. Trend No. 1: Optimization technologies on steroids from SAS.
Tilly’s deploys SAS® Size Profiling as a managed solution »
Leading specialty retailer Tilly's has deployed SAS Size Profiling as a managed solution to better evaluate store-level style-specific demand by size. "Having SAS host this solution was an efficient way to deploy this important capability," said Craig DeMerit, Tilly's CIO.
Best practices
How to find the most profitable growth opportunities »
At a recent SAS conference, executives from Staples, Chico's and AXA shared how they're able to find opportunities others miss through analytical techniques such as data integration, data mining and forecasting.
Using customer data to drive decisions »
What's the most underused asset in an organization? Customer data – specifically, tapping into its power to build customer knowledge. In this blog post, marketing executives from online retailer Nextag, Marriott Hotels and Venetian Resorts share how they use predictive analytics to get the highest return on their marketing investments.
Six steps to the perfect measurement system »
Consultant Katie Paine is known as the “Queen of Measurement.” In a recent American Marketing Association (AMA) webcast, she shared six steps to help you improve marketing measurement. Read the six steps in this blog post, and watch the full on-demand AMA webcast Marketing Measurement: Less Talk + More Action = Better Results to learn more.
Social and mobile
Improving revenue and customer engagement with social media analytics »
This Retail TouchPoints report details how advances in analytics are allowing retailers to capitalize on social media conversations.
Acting on customer intelligence from social media »
Tips for using social media to engage customers and drive traffic to your website.
The shifting online retail market »
Three major trends to watch from Retail Touchpoints.
Customer analytics
Sweden's Rusta selects SAS® Analytics »
Trendy Swedish home and leisure products retailer automates inventory and space planning decisions, allowing its retail team to focus on creative retailing.
High-stakes customer analytics »
Today's consumer demands higher levels of engagement, personalization and relevance. Find out how retailers are using unstructured data, cross-channel synchronization and customer segmentation to achieve measurable results.
Localize your assortments
Retailers localize assortments with SAS® Retail Space Management »
Improve the use of selling space, enhance inventory productivity and extend space planning power so store managers can easily collaborate with managers and vendors. How? With SAS Retail Space Management's streamlined, browser-based planogramming.
Winn-Dixie selects SAS® to improve pricing, assortments and margin »
One of the US' largest grocery retailers has selected SAS to improve its marketing and merchandising operations. "This partnership will enhance our customers' shopping experience with improvements in pricing, assortment and category management," said Maura Hart, Winn-Dixie's CIO.
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