Transform Customer Data into Profit
Read this white paper to learn how to increase profitability by creating a unified view of the customer, applying predictive analytics, turning insight into effective action, and aligning marketing, sales and service with enterprise goals.

Eight Keys to Successful Performance Management
Visit The Performance Management Exchange, a microsite from BusinessWeek and SAS, to learn secrets to performance management success. You’ll find best practices, case studies and in-depth research that shows you how to achieve smart profitable growth. You can:

• Read the article “Eight Keys to Successful Performance Management.”
• Listen to a podcast of Chris McCann, CEO of 1-800-FLOWERS.COM, discussing how his organization addresses the impacts of accountability and culture on the success of performance management.
• Review last week's article on “How to Achieve Profitable Growth.”
• Download the new white paper The Quest for Smart Growth on lessons learned from C-level executives on the challenges and opportunities of performance management.   

Demystifying Forecasting: Can You Handle the Truth?
This Webcast gives you the opportunity to gather best practices for improving demand forecasting and demand planning, while also providing a way to benchmark yourself with best-in-class organizations. Learn why accurate and timely forecasts are critical for success and how they affect the entire enterprise.

Crack the Customer Value Code: Secure Customers and Profits for Life
In this on-demand Webcast, you'll learn from the experts about how integrating customer value into your business model can improve both short- and long-term profitability – and why customer value management is the king of KPIs.

Have a question, comment or suggestion? Want to see something covered in the next SAS Retail News? Simply e-mail the editor.

SAS® Demand Forecasting for Retail
Retailers lose up to 25 percent of potential sales because they’ve run out of a product, or don’t have the style, color or brand available that a customer wants to buy. But now, you can use SAS Demand Forecasting for Retail to automatically diagnose, model, execute and reconcile forecasts across multiple merchandise levels and store locations. 

Click to view fact sheet.

Desperately Seeking CRM
From Multichannel Merchant
This article from Multichannel Merchant takes a look at customer relationship management (CRM) solutions and shares how market leaders like 1-800-FLOWERS.COM are using CRM software to increase profitability and campaign response rates. 

RFID Tags: Working and Worthwhile!
By IESE Business School, MIT, Wal-Mart, Gillette, Kimberly-Clark
Everyone is talking about RFID (radio frequency identification) technology as the way of the future. But does the new technology work? Is it worthwhile? To find out, researchers from IESE and MIT analyze how Wal-Mart uses RFID technology to receive, count and check the product orders that Kimberly-Clark and Gillette deliver to its stores. The study shows that, in fact, companies can earn more money by adopting RFID technology.

Office Depot Selects SAS for Global Customer Intelligence
Find out how implementing key components of the SAS Customer Intelligence suite across its global operations will help this office-supply retail giant stay ahead of the pack.

Introduction to Data Mining Using SAS® Enterprise Miner™
If you have an abundance of data but no idea what to do with it, this book was written for you! Packed with examples, this introductory text provides you with excellent starting points and practical guidelines to begin mining your data today.