Major North American grocery chain gains greater customer insight and loyalty with SAS®

Summary:
Major North American grocery chain, with more than 1,000 stores and over US$10 billion in revenue, turns to SAS retail.

In the face of increasing competition and eroding margins, this major North American grocery chain needed to make better merchandising decisions and offers. Using SAS Retail Intelligence Solutions, the company will gain better customer insight and, in turn, be able to increase customer loyalty and spending. Read on to learn how SAS will help the grocer address its customer retention and loyalty challenges.

Challenge 

• Today’s grocers, including this major chain, are facing increased competition and margins compression. With the growing number of choices in today’s grocery market, it has become increasingly difficult to retain customers and increase loyalty. 
• To address this problem, the company wanted to gain better customer insight, which would drive better merchandising decisions and offers and increase share of customer’s wallet. 
• If they didn’t address this issue, the company would likely see a decline in revenues and profit.
  

Solution 

• The company licensed SAS Retail Intelligence Solutions, including SAS Customer Insight for Retail and SAS Transaction Insight for Retail. 
• SAS will help the organization better understand its customer segments and buying patterns by analyzing all point-of-sale data and customer data. 
• The solution will work in conjunction with the organization’s existing SAS®9 framework.
  

Benefits

• Using SAS, the grocery chain will gain greater customer insight to drive better merchandising decisions, which will in turn increase customer loyalty and spending. 
• The expected ROI is a 3-5 percent increase in customer spending or revenue.