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The Cell Phone and the Targeted Ad »
 Vocel CEO Carl Washburn talks about how analytics can open new opportunities to create personalized, interactive marketing aimed at cell phone users.

  News
The Future Is Interactive Advertising »
How companies like Vocel and others can make interactive advertising work today.
SAS® enhances text mining with Teragram purchase »
With its leadership position in natural language processing and advanced linguistic technology, Teragram helps extend SAS’ text-mining strengths into the enterprise and mobile area.
SAS and Teradata work to provide in-database analytics »
SAS and Teradata have launched a new program to prepackage select SAS software on Teradata managed servers within Teradata environments.
  Communications Industry Articles
How R&D is changing in the telecom sector »
Three-quarters of the 320 telcos surveyed worldwide say they are changing their approach to innovation out of concern that emerging competitors will dominate higher-value services.
  C&E Industry Articles
All aboard for marketing automation »
Carnival Cruise Lines will use SAS predictive analytics to improve customer communications, strengthen relationships and increase first-time cruiser bookings.
Casino Journal highlights SAS® »
SAS for Patron Value Optimization made Casino Journal’s top 20 list of most innovative products for 2007.
  Events


M2008 »
October 27–28
Las Vegas


2008 Competing on Analytics Series »
Half-day forums,
hands-on workshops, and online portal


  Multimedia

Differentiating IPTV »
Telephony On-Demand Webcast

  SAS Resources

Marketing Automation: Practical Steps to More Effective Direct Marketing »
Jeff LeSueur explains marketing automation components, their application and how they benefit the marketing process.

Recommended summer reading »
Learn more about the business or technology topic of your choice by checking out the recommended books from SAS Publishing.
  Support

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