Happy Holidays! As you’re wrapping up the year, the SAS CCE News has vital information for your 2007 planning. Learn how integrated customer management can help you cross- and up-sell your most profitable customers, get a glimpse into the future of casino technology, and find out how to manage the customer life cycle in a rapidly changing environment. We’ve also got the latest SAS news, Webcasts, events and more. And, as always, please let us know your thoughts and suggestions for upcoming issues!

 


Sprint-Nextel’s Winning Strategies for Integrated Customer Management
At BetterManagement LIVE 2006, Sprint-Nextel, Amdocs and SAS let attendees in on a secret to Sprint-Nextel’s success: integrated customer management. Find out how it’s helping Sprint-Nextel retain, cross-sell and up-sell its most profitable customers – and how it can help you do the same. Read more.

Learn more about how Amdocs and SAS help telecommunications providers build stronger, more profitable customer relationships.

This Is Not a Football Story: Managing Customer Profitability in the Telecommunications Industry
Ohio State’s legendary coach Woody Hayes is credited with the old adage “there are three things that can happen when you throw a pass, and two of them are bad.” These poor odds remind Telco expert Ken King how communications service providers compute customer lifetime value: There are 11 determinants of customer lifetime value – and eight of them are bad. But Ken has a solution that will help you understand profitability drivers and make the improvements that have the greatest impact on the bottom line. Read more.

For more on customer lifetime value, view this on-demand Webcast: Mining Methodologies to Ensure Successful CLV Implementation

The Future of Casino Technology
(From Casino Enterprise Management, November 2006)
By Saverio Scheri, Managing Director of WhiteSand Consulting
The gaming market has undergone dramatic consolidation in the last few years. What does this mean for the future of casino technology? Saverio Scheri, Managing Director of WhiteSand Consulting, takes a look at what lies ahead and how you can make these changes work for your company. Read more.

Managing Customer Profitability and Economic Value in the Telecommunications Industry
Deregulation and competition have many telecommunications providers struggling to sustain or restore profitability. The need to find a path toward long-term economic value is more apparent than ever. To do this, telecommunications companies need to consider a holistic perspective that assesses profitability at the individual customer level. This paper outlines the ways that activity-based management methodologies reflect the actual costs involved in attracting, supporting and keeping a customer. Register now to download this white paper.

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SAS® Model Manager Speeds Predictive Analytics
Leading organizations rely on analytical models to make strategic and tactical decisions, such as predicting customer profitability or analyzing business strategies. A new SAS solution will streamline creating, managing and deploying analytical models. Read more.

Discovering Hidden Aftermarket Profit Streams
As product margins dwindle under intense global competition, leading-edge organizations are recognizing the untapped gold mine of aftermarket service. Find out how SAS’ new service intelligence solution transforms the service chain into a profit center. Read more.

For more on service intelligence, register to download this white paper: Service Intelligence: A Comprehensive Approach to Profitable Post-Sales Customer and Service Support

Discover and Maximize Total Patron Value
On-demand Webcast
In a highly competitive entertainment industry, gaining and keeping patron loyalty can be the best predictor of success. This must-see Webcast explores ways to identify untapped market segments and customers; measure and predict the behavior, preferences and value of customers; and offer the right promotions to the right patrons.

How to Win Guests and Influence Revenue: Improving the Bottom Line Through Analytics
On-demand Webcast
In an industry in which hotel occupancy is at 64 percent of capacity, how will hospitality businesses drive higher occupancy rates and improve pricing decisions? Join experts from Deloitte Consulting and RCI Global Vacation Network as they discuss the latest challenges of the hospitality industry, and how optimizing pricing and accurately forecasting demand and resources may achieve optimal revenue management: selling the right room to the right customer at the right time for the right price.

 

SAS® Learning Edition 4.1 Now Available
This innovative and comprehensive personal learning version of SAS is provided on two CD-ROMs, giving you the freedom to learn at your own pace from your PC. This latest and expanded version includes Base SAS® (version 9.1.3), SAS/ STAT®, SAS/GRAPH®, SAS/QC®, SAS/ ETS® and SAS Enterprise Guide® 4.1 and is bundled with The Little SAS Book for Enterprise Guide 4.1. This is a great way to teach yourself SAS! Read more.

SPECIAL REPORT: Getting to Grips with Convergence
Register now to access the full 52-page international communications special issue and find out how communications companies around the world are:

  • Maximizing profitability by increasing customer lifetime value.
  • Boosting earnings with rich content delivery.
  • Realizing big savings with effective capacity management.

Managing the "Good Customers" for New Business Realities
Download this article (PDF: 337KB). It's not news that many telecommunications customers are constantly on the prowl for the best deal. Analysis has revealed that customers tend to change their behavior just before they decide to make the switch. Find out how customer intelligence can help you pick up on the warning signs that you are about to lose a customer and why.

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