New Networks, New Services, Same Old Financial Metrics
Ken King recently attended the TelecomNext trade show in Las Vegas (vendors and flashy demos galore) and the Lehman Brothers Worldwide Wireless and Wireline Conference in New York (executives performing slide presentations for equity analysts). Find out what happens when new technologies, converging markets and consumers’ love for new services clash with financial metrics. Hint: you're not going to be watching that cool new IPTV any time soon… Read more.

Optimizing Return on Mobile Content Delivery
Despite phenomenal success in the mobile content arena, a serious gap exists when it comes to understanding the overall costs and benefits of mobile content to wireless service operator profitability. Yes, data speeds are faster, but bandwidth capacity is far from unlimited. Telco expert Scott Radcliffe examines how mobile operators can determine the true profit and costs of providing new mobile content services. Read more.

New Rules in the Converging World
The topsy-turvy media world of Internet 2.0, TiVO and mobile wireless handsets challenges almost every accepted principle of mass media. But SAS Content & Entertainment Industry Specialist Joseph Brady zeros in on proven principles and shares practical strategies for planning successful media campaigns. Read more.

Using Technology to Outmaneuver Your Competition
The competitive landscape in the gaming industry is a never-ending battle that drains critical resources and funds. Every time a new property opens or a casino reinvents itself or expands, you have to fight that much harder to maintain your market share. In this tempest of marketing activity, the most important component is usually direct marketing. Saverio Scheri, Managing Director of WhiteSand Consulting, tells you how to focus your efforts in this critical area. Read more.

Self-Paced e-Learning Puts BI Training at Your Fingertips
SAS Self-Paced e-Learning now offers fast, simple access to business intelligence (BI) training for diverse users across the enterprise. Learn at your desktop at your own pace and convenience. The BI Overview, courses and libraries are available today!

Reporting vs. Analytics: Understanding & Valuing the Difference
Why do companies collect and report on warranty data? Is it to reduce costs, increase customer satisfaction, or perhaps to protect against liability exposure? To understand how customers analyze data, SAS commissioned a study to look under the hood of the warranty reporting and analysis systems for 20 companies. The study shows that, although there were limited uses of manual analytical tools, a surprising number of companies relied on manual reporting. This paper summarizes the study and provides three case studies of companies that recognized the value of using automated analytics and are now reaping the benefits. Register now to download this white paper.

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New DI Performance World Record
SAS and Sun Microsystems set a new record, outperforming all other data integration tools by more than 250 percent.

Telcos Dial Up SAS® Analytics
New SAS solution helps telcos minimize process inefficiencies and maximize revenue.

BetterManagement LIVE!
Oct. 25– 26
Las Vegas
Don't miss BetterManagement LIVE, the leading business conference for exploring management perspectives.

M2006 Data Mining Technology Conference
Oct. 23 – 24
Las Vegas
Join your colleagues and the most sought-after experts in data mining at M2006. Register online now!  

Telco Churn Management Webcast Series
Incorporating basic principles and best-practice case examples, this Webcast series highlights practical tips for determining which customers are likely to churn, and which you'd like to keep, so you can take the necessary steps to prevent them from leaving.

SPECIAL REPORT: Getting to Grips with Convergence
Register now to access the 29-page sascom special supplement that includes information on:

• Customer intelligence – Acquiring and retaining the good ones.
• Network intelligence – A tune-up for the world’s biggest machine.
• Financial intelligence – Assuring revenues, controlling costs.

SAS® Telecommunications Information Kit
Now you can get white papers and other great SAS telecommunications resources all in one kit. Register now for valuable information on vital industry topics, including:

• Advanced marketing automation for telecommunications.
• Customer profitability and economic value in telecommunications.
• Controlling customer churn.

Information Revolution: Using the Information Evolution Model to Grow Your Business
In today’s competitive and fast-moving business climate, enterprises must manage their information assets more effectively than ever. Information Revolution introduces and explains the Information Evolution Model (IEM), a patent-pending framework that encompasses an evolutionary path toward information-management optimization across four dimensions: people, processes, corporate culture and infrastructure. This valuable guide, written by SAS’ Jim Davis, Gloria Miller and Allan Russell, will help you create a long-term information strategy that leads to continuous profitability and growth. Read more or order today!

Business Intelligence Competency Center: A Team Approach to Maximizing Competitive Advantage
How do you implement a comprehensive business intelligence strategy that supports organizational goals and addresses the information requirements from the business? A growing number of successful organizations are answering that question by creating a Business Intelligence Competency Center (BICC). Written for anyone interested in understanding the BICC concept, this book covers the process of planning, setting up and running a BICC while also exploring the benefits and potential pitfalls, and reviewing best practices. Read more

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