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 Is Sugar Mama a Niche or the Future of Advertising in the Age of Convergence?
Sugar Mama is a new service that gives you extra minutes on your mobile plan so you can watch and rate music videos – a fast, low-cost way for the record company that dreamed it up to get market feedback. Telco expert Ken King ponders whether this model will catch on or whether he'll always have to watch commercials for products he doesn't even care about. With a flashback to the days of eight-tracks, he'll make you rethink – and maybe even update – your advertising strategies. Read more.
Learn more about how you can increase customer loyalty and satisfaction through more efficient and better-targeted marketing campaigns. |
 D’oh! It’s the Execution!
Communications service providers will likely pursue a variety of strategies as they face the challenges posed by convergence, service bundling and new competitive scenarios. Any newly chosen strategy will present difficult execution challenges. SAS has a framework that can help you address the 10 components of customer experience optimization. Find out how this framework can help you better execute your customer strategies. Read more.
The Future of Hospitality
New York University and Deloitte Consulting recently conducted an in-depth survey of the trends in tourism, hospitality, leisure and air travel that will create shareholder value over the next five years. Their findings are summarized in the report Hospitality 2010: A Five Year Wake Up Call. Download a complimentary copy of the report. [PDF, 1105 KB]
SAS® Global Forum 2007
April 16 – 19
Orlando, FL
Don't miss out on this year's users group conference (formerly SUGI). Be sure to check out the industry focus sessions for communications and media, entertainment and travel. Online registration is available until April 6.
Spring 2007 VON
March 19 – 22
San Jose, CA
Join SAS at VON, the gathering place for decision makers in the convergence of voice, data and video applications. Stop by our booth and be sure to check out “Achieving a Competitive Edge Through Superior Customer Intelligence,” presented by Scott Radcliffe, Principal of SAS' Communications Intelligence Practice.
National Indian Gaming Association (NIGA) Tradeshow and Convention
March 25 – 28
Phoenix
SAS will be a first-time sponsor at this conference, which attracts key management in the Indian gaming industry from all over the country. We'll showcase customer successes and SAS for patron value optimization.
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SAS in Leaders Quadrant for Business Intelligence Platforms Magic Quadrant
SAS is positioned in the Leaders quadrant in Gartner's Magic Quadrant for Business Intelligence Platforms, 1Q07. Read more and access Gartner's report.
 Advancing Analytics
SAS and North Carolina State University are teaming up to offer the world's first advanced degree in analytics. Learn more.
 Discover and Maximize Total Patron Value
On-Demand Webcast
In a highly competitive entertainment industry, gaining and keeping patron loyalty can be the best predictor of success. This must-see Webcast explores ways to identify untapped market segments and customers; measure and predict the behavior, preferences and value of customers; and offer the right promotions to the right patrons. How to Win Guests and Influence Revenue: Improving the Bottom Line Through Analytics
On-Demand Webcast
In an industry in which hotel occupancy is at 64 percent of capacity, how will hospitality businesses drive higher occupancy rates and improve pricing decisions? Join experts from Deloitte Consulting and RCI Global Vacation Network as they discuss the latest challenges of the hospitality industry and how optimizing pricing and accurately forecasting demand and resources may achieve optimal revenue management: selling the right room to the right customer at the right time for the right price.
 SAS® Telecommunications Information Kit
Here's a one-stop shop for complimentary white papers and other great telecommunications resources all in one kit. Register now for valuable information on vital industry topics, including:
- Advanced marketing automation for telecommunications.
- Customer profitability and economic value in telecommunications.
- Controlling customer churn.
 Data Preparation for Analytics Using SAS®
Are you involved in data preparation for analytics? This user-friendly text offers practical advice in the form of SAS coding tips and tricks, focusing on a business point of view. Learn about predictive modeling concepts for data mart creation, data preparation for time series analysis, using various SAS procedures and SAS Enterprise Miner™ for scoring, and using powerful SAS macros to make changes among various data mart structures. Read more.
Programming Tip: Applying Standard Formats in a Task Within SAS® Enterprise Guide®
Every time you run a task that produces a report, SAS Enterprise Guide decides how the data should be displayed. That's good, but sometimes the way that SAS Enterprise Guide displays data may not be exactly what you want. You can apply a format in a data grid, but then the format will be saved with the data table. To avoid that, you can apply the format directly in a task. Learn more.
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