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Dear Readers, Many of you work in marketing, so you may get a laugh when I tell you of my June SAS Business Report gaffe. Although marketing trends change, there seem to be some consistent “rules.” Two that come to mind: Publish press releases that you want to hide on a Friday afternoon. And never, I mean, never mail a newsletter while the subscribers are on vacation or gearing up for a big holiday! I hope you will go back and check your June issue of the SAS Business Report. The Webcasts are archived for you, and the articles were great! For instance, did you read The Dirty Tricks of Selling? And, there are more. I promise.
There is a Web site that I left out of this edition. I ran out of room and time, but it should be top-of-mind if you have questions about how your organization can benefit from using business analytics. Read articles from Thomas H. Davenport, Thornton May and Chris McCann; peruse to Webcasts, videos and podcasts; and ask questions of the business analytics experts.
Waynette Tubbs
Editor, SAS Business Report
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SAS Helps Royal Bank of Canada Avoid $15 Million in Credit Fraud Loss »
Royal Bank of Canada wanted a way to reduce losses by detecting fraudulent mortgages, loans and credit lines before they cost the bank money. Using SAS 9.2 and SAS/STAT RBC avoided millions in credit fraud losses, with a low false-positive ratio indicating minimal hindrance to legitimate, valid customers - within the first year!
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Analytics Assist Communications »
According to Larry Mosiman, Product Marketing Manager for SAS Customer Intelligence, successful marketing departments – including those in healthcare – maintain customer profiles detailing when and how customers wish to receive communications.
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Performance Management from Future Diaries »
Gary Cokins, Product Marketing Manager for SAS Performance Management, paints a clear picture of hindsight. In his article, executives of a fictitious corporation reflect on implementing a performance management framework in their diary entries from the year 2015.
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Online Glossary for Base SAS Software »
A glossary of Base SAS technical terms is now available online. As we continue to expand the glossary, we wanted to get a feel for what you think. There’s a Feedback link at the top of the glossary page for your comments and suggestions.
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Expert Training Within Your Reach »
Leverage the knowledge and experience of our global network of experts. For a limited time, SAVE 25% on all SAS Business Knowledge Series courses! Use promo code BKS4LESS.
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Just how naïve are you? »
Michael Gilliland, Product Marketing Manager for SAS Forecasting, hosts the blog The Business Forecasting Deal. He roots out bad business forecasting practices to provide readers with practical solutions and suggestions. In this post, Gilliland urges readers to “use a naïve forecasting model early and often.”
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Indicators and the Economic Recovery »
Mikael Hagström, SAS Executive Vice President for Europe, Middle East, Africa and Asia Pacific, is the author of the blog In the Final Analysis. He takes a measured look at the recent economic indicators and then shares his insight into what it will take to be a leader and emerge from the crisis.
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Business Knowledge Series »
Customer Successes »
SAS Resource Center »
Products and Solutions »
Industries »
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