The Missing Link in Customer Intelligence
Don Peppers and Martha Rogers propose a measurement strategy that will satisfy the CMO and the CFO. Their article also includes "Seven Rules for Increasing Customer Value."

The Wave of Consolidation Continues
There's been a flurry of consolidation in the business intelligence market: Hyperion, Business Objects and now Cognos have all been acquired. Is it over? Who's next? Get an in-depth analysis from Gaurav Verma, Global Marketing Manager for BI at SAS, in this blog post.

Detecting Fraud. Reducing Losses. Protecting Customers.
HSBC and SAS have joined forces to develop SAS Fraud Management, a fraud detection and prevention solution that will empower banks and other financial institutions to combat credit and debit card fraud on a global scale - in real time. Check out the results HSBC has already achieved.

The Four Stages of Data Maturity
Learn the secrets for navigating the path to enterprise data governance and improving the health of your organization's data.

SAS® for Dummies
This introductory title in the fun and easy "Dummies" format will get you up and running using SAS®9. The book will introduce you to the commonly used features of the software, and then jump right into the practical: getting your various types of data into the software, producing reports, working with the data, basic SAS programs, macros, working with SAS and databases. Hear more from author Chris Hemedinger in this podcast.

Getting a Real Return on Your ERP Investment
ERP systems contain a vast amount of elementary data on the past, but innovative companies want to know what will happen in the future. Find out how manufacturers are getting more value from their IT investments.

Global Retailers Build Profits with BI
Retailers are increasing profit levels and exceeding customer expectations with business intelligence technologies. You can, too - find out how.