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SAS GLOBAL ACADEMIC PROGRAM BUSINESS SCHOOL NEWSLETTER - THIRD ISSUE 2005
Dear Reader,
In the past academic year, SAS has continued to reach out extensively to business schools with software, curricula support and partnerships to help ensure that tomorrow's leaders graduate with highly sought after business intelligence and business analytics skills.
We are partnering with many of our commercial customers in countries across the globe, to assess which academic institutions are providing them with analysts and business and IT savvy graduates, and evaluate just which business intelligence and analytics skills are in demand. We'd like to thank all of you for working with us to strengthen the bond between the academic and business world.
Analytical skills, for example, are increasingly in demand - In more than 40,000 places around the globe, SAS software is empowering a higher level of business decision making with business intelligence and predictive analytics.
In this issue, we thus take a closer look at the SAS Analytical Intelligence Platform - you'll find lots of informative articles, webcasts and customer stories on many of our analytics tools like SAS/STAT, SAS Enterprise Miner and SAS forecasting technologies.
Enjoy!
Your Academic Program Team
THOUGHT LEADERSHIP
The Business School Rankings Dilemma
By John J. Fernandes (BIO), President and Chief Executive Officer of AACSB International - The Association to Advance Collegiate Schools of Business.
For more than 20 years, media rankings of business schools have grown both in popularity and public perception. BusinessWeek, Financial Times, The Wall Street Journal, The Economist, and other organizations publish extensive articles or devote entire issues to the rankings.
"The Business School Rankings Dilemma," an AACSB International report released this month, offers a compelling look into the popular practice of ranking business schools.
Read More
SAS ANALYTICS - TRANSFORMING EDUCATION
At SAS, we've spent more than a quarter of a century building and refining comprehensive business intelligence and analytics software. SAS delivers the industry's widest portfolio of analytics - ranging from simple data exploration to advanced modeling capabilities that are in use at more than 2,000 academic institutions across the globe. Discover how you can go from predictive modeling and descriptive analytics, to data and text mining, all the way on to forecasting and operations research powered by SAS.
Read More
SAS® IN CURRICULA
 SAS® teaching at ENST Bretagne - driving job creation
One of the foremost engineering schools in France, offering a wide range of training programs in fields related to IT. ENST teach programs tailored to the needs of the business world, training specialists in IT for finance, data mining and business intelligence using SAS. Read More
Educating the New Generation of Decision Makers in China
The School of Economics and Management (SEM) is the largest school of the Tsinghua University in Beijing. Besides the academic students, the school has been training a large number of professionals through various management update programs. Recent articles in Fortune magazine highlighted how SEM is attracting the best and brightest in China and emphasized the school's role in transforming a planned economy into a market economy.
The school acknowledges that SAS is one of the key software products that future decision makers will use in industry, and therefore integrating SAS into their programs is a major asset. The SAS Academic Program allows students to learn about SAS at all levels of the business school. "MNA students need to know how to use data and to have analytical capabilities before joining the workforce in order to make better decisions," says Dr. Qun (Trent) Xie, Associate professor of business statisitics and assistant director for MBA Academic Affairs, Tsinghua University. Read More
Economic Forecasting - How the Pros Predict the Future
By Bob Namvar, Ph.D.
Pepperdine University - The Graziadio Business Report
Accurate and timely information about what is likely to happen to the economy and society in the future has always been of value to business decision makers. One of the best-known stories of such forecasting is recorded in the first book of the Bible. In that case, Joseph was given the ability by God to interpret the Pharaoh's dream and forecast that there would be seven years of very good harvests and then seven years of famine. Acting on that forecast, Egypt stored grain during the good years and survived the famine - and even prospered as people from surrounding lands had to come to buy food.
While current economic forecasts may still seem to some to be mystically derived, today's economic forecasters tend to rely more on data, computer models, and economic theories rather than divine inspiration although, given the accuracy of their forecasts compared to Joseph's, one might question the change in tactics.
This article is available by registering for free with BetterManagement - a unique mix of online educational activities and BetterManagement LIVE Business Conferences which connect academics, decision makers and thought leaders with relevant information. Read More
NEWS
 New Business Intelligence Self-Paced e-Learning from SAS
There's a new skills gap growing: the Business Intelligence (BI) skills gap. Organizations are drowning in data, and thus investing heavily in BI in order to harness their data to make better, more informed decisions. Yet, they often lack the skilled employees they need to analyze and interpret their data in the right way. So much so that according to a recent report by 2006, demand for BI skills and staff is likely to outweigh supply by 2-1.
SAS is addressing this demand through its Academic Program across the globe, and SAS' Self-paced e-learning business intelligence flash demo overview and lessons have been created to enable even beginners to learn more about BI.
What is SAS BI, what are the components, how do they fit together into the SAS Business Intelligence Solution - and where do you fit in? This BI Overview contains a series of in-depth demos that include voice, visual images and screenshots to address what you need to know now. You select which pieces you are interested in, whether it be the big picture, the underlying architecture, or specific client tools (such as SAS Web Report Studio and SAS Add-In for Microsoft Office). Then you'll be ready to tackle the BI lessons most suitable for your interests and needs.
The BI lessons use a SAS environment for practicing skills, so SAS software does not have to be installed. Users can perform the tasks in the SAS BI products without the hassle of setting up the data, information maps, stored processes, and so on. What's more we are offering a 50% discount to our academic customers, so you too can easily and affordably hone your BI skills!
The following BI lessons are available today:
- Viewing Reports Using SAS Web Report Studio
- Creating Basic Reports Using SAS Web Report Studio
- Developing Stored Processes Using SAS Enterprise Guide
- Viewing Results and Running Stored Processes Using the SAS Add-In for Microsoft Office
- Viewing OLAP Cubes Using the SAS Web OLAP Viewer for NET
- Querying Data and Running SAS Tasks Using the SAS Add-In for Microsoft Office
With SAS Certification the SAS Academic Program continues to increase students' marketability
Now busy students and academics can obtain SAS knowledge and increase their marketability in today's competitive job market with the help of SAS Certification. In conjunction with SAS, academic institutions worldwide will be able to leverage the expertise SAS has developed from successfully training thousands of individuals over the past 29 years and incorporate that experience into their curricula.
Raritan Valley Community College, a SAS Continuing Education Provider (CEP), for example, will offer two SAS programming courses within their Continuing Education department, designed to reach out to the professional community this Autumn. The evening courses, taught by a seasoned SAS Certified Advanced Programmer, will equip students with the power of SAS and prepare them for SAS certification exams. Another example of the success of SAS Certification in curricula comes from down under. The University of New South Wales (UNSW), School of Mathematics in Australia recently introduced a new second year undergraduate course using SAS entitled Data Management for Statistical Analysis. Within weeks of the School announcing the course to the students, over 100 enrolment applications were received. According to the School's Associate Professor James Franklin, this high response is a stark indication of the increasing need within the workplace for SAS skills. Adding even further to the course's value is a $1,000 prize being offered by SAS to the top student and the opportunity for all passing students to become SAS Certified Base Programmers.
There are also a great number of universities that align their curricula with SAS certification content providing students with all they need to know to sit the SAS Certification exams in their free time. And more and more students are choosing to do just that since the demand for individuals with SAS expertise continues to grow. Many students discover this for themselves when browsing one or more of the popular job search engines.
Professors can helps set their students apart from the competition by building their SAS expertise and putting their SAS skills to the test with the SAS Certified Professional Program. Students who know SAS, but are not SAS-certified, can also do just the same. With ninety-six of the top 100 companies on the FORTUNE Global 500® List using SAS software, the career paths are endless!
To learn more about offering SAS Certification contact certification@sas.com
SAS Academic Trainer Kits: Teaching Material for Professors and Lecturers
The Academic Trainer Kits provide university and business school lecturers and professors with course notes, slides and data sets for more than 80 SAS Education courses. You can use the materials in their entirety or incorporate selected sections into teaching materials as you see fit. For a complete listing of available kits, click here.
If you'd like to request a Trainer kit or have any questions, email aigeditor@sas.com, and we'll put you in touch with an Academic Program Manager in your country.
SAS® Forecast Server named a KMWorld trend-setting product of the year
SAS® Forecast Server has been named one of the "Trend-Setting Products of the Year for 2005" by KMWorld magazine. This prestigious ranking, published in the September issue, highlights innovative products that make a significant impact on the marketplace. Read More
EVENTS
 BetterManagement LIVE Business Conference
October 26-27, 2005, Las Vegas, Nevada
SAS presents the 4th annual BetterManagement LIVE Worldwide, a leading business conference exploring innovative management perspectives. Select from 46 sessions that address industry-specific issues as well as single topics across multiple industries.
As the premier sponsor of BetterManagement LIVE Worldwide Business Conference, SAS will be inviting a limited number of executives to the conference as our guests. Contact your local office for further details.
Want to learn more about leadership and activity-based management? BetterManagement University, October 23-25, 2005, Las Vegas, Nevada, brings together hands-on training with real world applications. BetterManagement University offers pre-conference classes to compliment the topics and solutions at BetterManagement LIVE.
Forecasting: Is Your Business Under The Weather?
BetterMangement webcast presented by Clive Frostick, Ipsos UK
In this webcast you will learn:
- How consumer behaviour is affected by weather
- The key steps in analyzing this relationship for your business
- Which weather variables are the best to use
- How to use weather forecasts to improve your business planning
The webcast is available for free through BetterManagement, the business management media channel connecting academics and decision makers with thought leading perspectives and solution providers. If you are not already registered with BetterManagement, register here for free.
SAS sponsors Global Forum on Management Education
October 19-21, Santiago, Chile
SAS is a sponsor of the upcoming Global Forum on Management Education, which will be held in Santiago, Chile, October 19-21. The theme is "Redefining Management in a Globalized and Technological-Driven World." Dr. Mark Milliron, VP of the SAS Education Practice, will be speaking on business intelligence during the conference, and SAS will also be hosting a booth with representatives from SAS' offices in the US, Brazil, Chile, and the UK. The Global Forum is the world's premier event for academic and corporate leaders in the field of business and management education and 1000 deans, administrators, and corporate leaders are expected to attend. The conference will be hosted by CLADEA (the Latin American association of business schools) and co-hosted by INTERMAN, the international association of management development, whose members include AACSB, CLADEA, EFMD, and the other major regional business school associations. This conference has convened 4 previous times since 1988, meeting in Montreal, Barcelona, Chicago, and most recently Bangkok. CLADEA will also be hosted its annual assembly immediately after the Global Forum, and Dr. Milliron will be speaking during this event as well.
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2005
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