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Academic Initiative Global Business School Newsletter - June 2004
Dear Reader, In response to your requests to read more about data and text mining, in this second issue of the business school newsletter we are pleased to share with you exciting ways in which SAS Enterprise Miner and SAS Text Miner are being taught in business school curricula worldwide. Data mining tools from SAS are being increasingly integrated into business school curricula because SAS Enterprise Miner is the revenue leader of the data mining software with a 37% share worldwide. SAS skills are therefore desirable to your MBA students. We hope you find the newsletter an enjoyable and informative read, and we look forward to receiving your comments and suggestions. Sincerely, Your Academic Initiative Team
SAS Forum International 2004: Academic Intelligence Award Each year, SAS recognizes a business school or university for outstanding achievements in the way it prepares its graduates for the business world. Founded in 1906, the Warsaw School of Economics (WSE) is currently the leading university of economics in Poland and amongst the best management schools in Europe. With Poland’s recent accession to the European Union the need to educate future Polish business leaders has become all the more important, and SAS acknowledges the variety of ways in which WSE combines teaching and modern research using SAS with its role as a pioneer of modern economic and social thinking. On 15 June 2004, SAS awarded the Warsaw School of Economics with the Academic Intelligence Award for their innovative and successful integration of SAS into numerous courses institution-wide. Upon receiving this award Professor Dr. Ewa Fratczak, Head of the PhD Program Collegium of Economic Analyses at WSE said, “Thank you for this very precious award from SAS Institute. Warsaw School of Economics is the biggest economic university in Poland with over 100 years of history. I believe that the next 100 years will be our 100 year history with SAS.” A live recording of the award ceremony in which Dr. Jim Goodnight, founder and CEO of SAS, presents WSE with the Academic Intelligence Award 2004, can be viewed here.Professor Dr. Ewa Fratczak was interviewed after the award ceremony by BetterManagement.com. To access the interview, click here.
SAS Forum International 2004: Student Ambassador Competition For the third consecutive year SAS gave selected students the opportunity to present their SAS specific research projects to the business audience at SAS Forum International 2004. The finalists, chosen by a specially appointed committee at SAS, used SAS to create new solutions to business issues and research objectives.Read More
SAS® Enterprise MinerTM changes the way business decisions are made As a business school professor or student you will probably have concerned yourself at some point or another with the major critical business issues companies are facing. One of these critical business issues is how to be able to get actionable knowledge out of raw data. In the past management often based their decisions on opinion’s and research and would always hope for the best. However, this is rapidly becoming a thing of the past and management is now able to base their decisions on reliable data. SAS Enterprise Miner is the software solution that has enabled companies to make this move. This is because SAS Enterprise Miner streamlines the data mining process to create highly accurate predictive and descriptive models based on analysis of vast amounts of data from across an enterprise. It also identifies trends, opportunities and threats more efficiently and with less risk than ever before and its integrated, collaborative environment helps statisticians, IT and business professionals work together to make key strategic business decisions.Read More
SAS in Curriculum: Risk Management at KULeuven in Belgium "How sure are we that customers will be able to repay their debts on time?" Financial institutions ask themselves this question hundreds of times a day. It's usually a tough decision to make, and it is rarely an easy question to answer. Bart Baesens, PhD, developed a powerful but easy to use credit risk analysis model to assist decision makers. Baesen's choice of software for credit risk analysis was SAS Enterprise Miner and SAS/STAT.Read More
SAS in Curriculum: MBA in Customer Relationship Management at Macquarie Graduate School of Management in Australia Ranked in the top 40 business schools worldwide by the London Financial Times, Macquarie Graduate School of Management (MGSM) is a leading Australian business school, providing excellence in management education both in Australia and the Asia-Pacific Region. Francis Buttle is a Professor of Management and Chair of Marketing at MGSM where he teaches a high level MBA course on CRM to executive students. The course is designed to help students develop an intelligent, value-adding, CRM strategy for their own organisations. As part of the course students analyse the strengths and weaknesses of their own company’s CRM program. SAS Customer Intelligence Solutions including SAS Enterprise Miner, SAS Interaction Management, SAS Marketing Automation and SAS Marketing Optimization are featured in the predominantly theoretical course, Doug Campbell - Customer Intelligence Practice Leader of SAS Australia is a regular guest speaker for the course and talks about real world applications of these Customer Intelligence Solutions offered by SAS. "Doug brings to life what customer insight can do, converting data into actionable information, with case study illustrations" says Francis. "Doug has been very well received and provides the students with a lot of content. He shows how SAS delivers real customer insight," she adds. "Enterprise Miner is an essential part of enabling analytical CRM, it is critical to CRM performance where converting data into actionable information is key," Francis advises. "If you want to convert data into actionable insight, Enterprise Miner has all the functionality you need". Francis Buttle is the author of "Customer Relationship Management: Concepts and Tools" published in November 2003. The book has been acclaimed by Professor Phillip Kotler of Kellogg Graduate School of Management as 'absolutely the best exposition of customer relationship management'. Francis can be contacted via email: francis.buttle@mgsm.edu.au
SAS in Curriculum: Customer Relationship Management at Cleveland State University The James J. Nance College of Business Administration at Cleveland State University provides quality business and professional education with a focus on meeting the needs of students and businesses in the greater Cleveland Metropolitan Area. In the spring of 2002 – Greg James, a vice president at National City Corporation who is completing his doctorate in business administration at CSU – with the help of a Campus Innovation Grant from SAS, began teaching the first data mining class for marketing professionals at CSU.Read More
SAS in Curriculum: MBA courses at Canada's Dalhousie University Over the past six years, the School of Business at Dalhousie University has become renowned for its talent pool in the business intelligence field. From the establishment of the Marketing Informatics concentration for both graduate and undergraduate students, the school has seen a keen interest in the courses offered within this area. Some newly developed MBA courses, such as Knowledge Discovery in Databases, have benefited from the introduction of SAS Enterprise Miner, SAS’award-winning data mining tool, in the syllabus. Students develop not only technical skills by building models, for example, but also business skills that make them a hot commodity on the Canadian labor market. The centerpiece of these courses is a large, hands-on, data mining project that uses real data. The extensive exposure students have to real business problems – going through the knowledge discovery process, from the identification of a business problem (or opportunity) to the creation of a marketing strategy based on the data mining results – is extremely valuable. Even though most companies are doing very little hiring, and some are even eliminating jobs, businesses are increasing their investment in business intelligence tools and personnel qualified to exploit them. Dalhousie students have proven that the knowledge and skills they gain through these courses and their hands-on experience with SAS Enterprise Miner are invaluable assets. Graduates of the MI program are in high demand, as companies recognize the program and the talent it produces. Alex Filimon, the KDD instructor at Dalhousie, has also started offering a Customer Relationship Management course at Acadia University that uses SAS Enterprise Miner. Acadia is the first primarily undergraduate university in Canada to offer this course to its students. This newly developed partnership is a big step forward in improving Acadia's Advantage program, which provides students with laptops and gives them access to various business software packages. "The unique aspect of this program is that students gain an understanding of both IT and business," Filimon explains. "The feedback we get from employers is really, really good. Dalhousie graduates can be easily shifted around to meet varying needs: Whether it's technical or business expertise, that's OK because that person can do both." BIO: Alex Filimon is currently conducting research on knowledge discovery in medical databases. He is a partner with The Novus Consulting Group in Halifax and a lecturer with Dalhousie and Acadia universities. You can contact him at 902-489-2665 or afilimon@novusconsulting.com.Read More
Announcement: Chulalongkorn University opens Thailand's first Knowledge and Service CenterChulalongkorn University , in conjunction with SAS Thailand is opening the first knowledge and service center in Thailand under the name of “CU Knowledge Services Project” creating a new dimension between the private sector and leading educational institutions in Thailand. Read More
Announcement: New Data Mining Program at the University of DenverThe role of the Statistics and Operations Technology Department at the University of Denver has traditionally been one of providing coverage for required statistics courses for business majors. With typically no more than a handful of students graduating each year with a major in statistics, the electives offerings had been few. "During the past three years the we have seen the number of majors grow so that we now graduate 20-25 per year. With this increase in numbers of students we have expanded the course offerings with an eye towards software and applications," says Professor Robert Hannum, of the University of Denver. Professor Robert Hannum continues, "We decided to bring SAS to our students, as we felt this was the premier software tool to keep them competitive in the job market. With the use of SAS we began to expand the breadth of subject coverage in electives and offered courses in modeling and data mining. These classes were so popular with both the students and prospective employers that after some research into the current availability of data mining programs (there are very few) we decided to make a proposal to the administration for a Masters of Science in Data Mining." The proposed MSc program has just recently been approved and is set to begin with the department’s first Masters program ever starting this fall. The requirements include coursework in the areas of data mining and statistical modeling (taught in the Statistics department) along with other required courses in data warehousing (Information Technology department) and database marketing (Marketing department). The program will be applied in nature, emphasizing data mining techniques and featuring the use of SAS Enterprise Miner. Students completing the Masters program will also receive a SAS industry certificate in data mining. To find out more about the program, contact Professor Robert Hannum.
Announcement: Learn Data Mining online at the University of Louisville Dr. Patricia Cerrito, a professor of mathematics at the University of Louisville , will be teaching two online courses at Kentucky Virtual University. The first course “Linear Models and Data Mining” will deal with the data mining process, and how linear models can be used to generate hypotheses. It will run from mid-August through mid-December, 2004. The second course will focus more generally on SAS Enterprise Miner and data mining. It will run from mid-January through mid-May, 2005. In both courses SAS data mining software will be used extensively. Data visualization will be emphasized throughout. In both courses, students can use instructor-provided data, or substitute their own databases. The primary emphasis will be to interpret the results. Papers rather than tests will be the method of evaluation, and writing skills will be enhanced during the course. Although SAS software was developed for the natural sciences, it is now also used by businesses to turn raw business data into actionable knowledge. Thus the ability to use SAS has now become a very marketable skill. You can learn or enhance your SAS skills affordably, in your own time, and from anywhere in the world by signing up for one of these courses at Kentucky Virtual University. Both courses carry 3 graduate credits from the University of Louisville, and the university welcomes international students to enroll too because they can be just as much involved in this virtual learning experience as the next student studying from home in Kentucky! If you are interested in finding out more about these online data mining courses, please contact Dr. Patricia Cerrito who will be happy to answer your questions.
Announcement: Data Mining Training Program for EducatorsTo address a growing demand to teach data mining in the classrooms in the United States the Higher Education Consulting group, under the leadership of Dr. Jerry Oglesby, created a weeklong Data Mining Training Program for Educators. Debuting in 2003, the program combined four days of technical training with a half-day of presentations by university professors already teaching data mining in the classroom. The program gave university-level professors the unique opportunity to learn more about SAS Enterprise Miner and to hear from a number of colleagues who teach SAS to their students. Read More
Event: SAS sponsors SMYE 2004On the day before the start of European Economics Summit in Warsaw an International Spring Meeting of Young Economists took place. The informal two day long conference sponsored by SAS Institute was intended to give young economists a chance to meet, present and discuss their work. Almost 200 postgraduates and young science workers from academic institutions all over the world attended the meeting. There were in excess of 700 applicants. Each of the candidates sent abstract of their article. "Because of limited number of places, we chose only the most interesting ones!" – explained Michał Myck, the leader of the Organization Committee . The best articles, chosen by the Program Committee of the Conference were entered into the competition with a cash award sponsored by NBP (National Bank of Poland). The winning article was chosen by the honored guests of the Conference. This year the personalities were: professor Tony Atkinson from Nuffield College in Oxford and professor Katarina Juselius from the University of Copenhagen. Young economists from 27 countries took part in this year’s meeting. It was the ninth edition of the meeting, which takes place in different European Science Centers.
Event: Duke University's Fuqua School of Business visits SAS Germany On Tuesday May 4th SAS Germany welcomed 22 Executive MBA students from Duke University’s Fuqua School of Business. Fuqua ranks high among the top business schools in the United States. Through the joint initiative, International Perspective, a collaboration between our US SAS MBA Partnership Program and SAS EMEA Academic Initiative, Duke’s Fuqua School of Business visited the SAS Germany headquarter in Heidelberg. SAS Germany welcomed Professor Richard Burton and the students currently enrolled in the Weekend Executive MBA program.
Event: Events galore in Asia-Pacific
Event: SAS represented at the AACSB International Annual Conference 2004 AACSB International - The Association to Advance Collegiate Schools of Business is a not-for-profit corporation of educational institutions, corporations and other organizations devoted to the promotion of higher education in business administration and management. SAS is a corporate member of AACSB, and provides valuable contributions into strategic planning processes for collegiate management education worldwide. SAS was present at the annual AACSB International conference "Playing to Win" in Montreal, Canada in April and gave a presentation in conjuction with North Carolina State University on Customer Relationship Management. SAS participated as exhibitor during the conference and hosted a dean's dinner for current and prospective SAS academic customers.
Competition Would you like to win a SAS Waterford pen? Which academic institution was awarded with the Academic Intelligence Award 2004 at SAS Forum International? Please send the correct answer to aigeditor@sas.com . The closing date for all entries is 31st July 2004.
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Copyright © 2004 SAS Institute Inc. All rights reserved.
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