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Life Science Explorers – Uncovering R&D Intelligence
Within the information technology community, the volume of corporate information is doubling every 12 to 18 months, according to estimates. This is especially true in life sciences. In drug development alone, companies are facing growing volumes of data from traditional case report forms, electronic data capture systems, medical records, genomics, central laboratory facilities, medical devices, business partnerships, and patient diaries, just to name a few. To cope with this growing data deluge, companies are turning to new classes of software focused at managing the life cycle of data. Enterprise information management (EIM), a term cited by Gartner, typifies this new focus on understanding the process of managing data over time, as well as the relationship between that data and other information available within the company. But the challenge facing life sciences firms is not just developing an EIM strategy. In the day-to-day course of business, data is used many different ways. Transformations are conducted, views are created, analyses are designed and executed, and important medical decisions are made. So EIM for life sciences is not just about aggregating and integrating the data – it should also address how the information is processed and used.
Charting the course
Software is playing a definitive role in helping to address these needs. Consider:
These views of information management – data management and process management applied to scientific data – begin to move away from the traditional models for how statistical analyses and clinical insights are obtained. This deeper level of insight, which we might term “R&D intelligence,” focuses not just on understanding the research design and outcomes. Rather, scientific intelligence offers insight into the process by which scientific insight is being achieved, and offers capabilities for improving future scientific explorations. It enables organizations to include “time” as a component to understanding the progress of their scientific work. And though many see this evolution as relating to the activities at the end of a clinical research study, exactly the same approach can be used to provide the analytic underpinnings for adaptive trial design much earlier in the process.
Standards help guide the way
But companies can move toward R&D intelligence today. SAS provides the software many life sciences organizations use to design and execute analyses of all types – scientific findings, sales and marketing data, manufacturing quality, and many others. SAS Drug Development is a solution specifically designed with the ideas of R&D intelligence and EIM in mind. The system helps organizations improve their information management by exploiting CDISC standards within a compliant statistical computing environment. Daiichi Medical Research is just one of a rapidly growing customer base that has already looked to SAS Drug Development to improve clinical information integration, transformation, analysis and decision making. So where might the industry move in the future using EIM? Since most of the effort in drug development today revolves around creating a series of predefined deliverables – a final study report, new drug application, federal submission, etc. – it is easy to imagine managing those deliverables as R&D intelligence objects as well. For example, a solution might leverage industry standards like CDISC to help automate the design, testing, and management of research models before the launch of a research protocol. Statistical programs and their associated outputs could be associated with their corresponding sections in a final study report, enabling users to manage sections collectively rather than as individual files (e.g., “update all tables in this section”). Or a solution might be able to automatically manage and report the life cycle of each variable in the study – where the variable’s data came from, how it was processed and where it occurs in the final report. Though no vendor has committed to delivering any of these future ideas, it is certain that the idea of gaining deeper insight and control over expanding scientific information sources will continue. As the lines between drug discovery, clinical research and drug surveillance continue to blur, we should expect that the goal of understanding the scientific process as it actually evolves will be more important. Successful clinicians and statisticians will be able to describe in much greater detail what they have seen, what courses they then chose to pursue, and what new explorations may lie ahead.
Bio: Jason Burke is the lead industry strategist for the pharmaceutical market segment in SAS’ U.S. Health and Life Sciences group. Prior to joining SAS, Burke led the development of Microsoft’s “Digital Pharma” industry technology strategy and corresponding architecture.
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