A quick look at RSS
An FAQ from SAS
Q: What is RSS?
A: RSS, which stands for really simple syndication, allows subscription services such as Google Reader, Bloglines and others to quickly gather the newest information and deliver it to your browser or desktop. Once set up, these services can deliver that information without further effort from you.
Q: Why is RSS becoming popular?
A: Today's media consumers expect more: more control, more interaction and more personalization. Web 2.0, digital media, social media – call it what you will – developed out of those expectations and has rapidly become popular as new technologies empower people to consume information on their own terms. RSS is one small piece of this new generation of Web content. Although e-newsletters and marketing campaigns are becoming more personalized, they're still a form of the older, push-content method that limits you to reading a combination of what you want to read and what (in this case) SAS wants you to read.
Q: What kinds of information can be delivered by RSS?
A: The landscape is always expanding, but some of the many types of media currently available include:
- Blog posts and wiki updates.
- The latest medical and technical research.
- Webcasts, podcasts and videos.
- Syndicated news, sports, music sites.
- SAS news announcements, success stories, code samples, notes and more.
Q: Why should I subscribe to an RSS feed?
A: To take charge of the type and timing of information that you receive from media providers.
Q: Why is information about RSS in my SAS® newsletter?
A: SAS is providing this information about RSS for two reasons:
- To remind you that you can stay updated, in real time, by subscribing to SAS content using RSS for news announcements, customer success stories, blog posts and more.
- To help educate SAS' readers about RSS because we expect to be using this media channel for a large part of our communication with you by the end of 2009.
Q: What is an RSS reader?
A: Feed readers are special programs that monitor and retrieve RSS feeds, and then conveniently display the contents. Web-based feed readers such as Bloglines, Google Reader and others make it easy to subscribe and read feeds from many sources through one simple interface. Also, Microsoft Outlook 2007 and some Web browsers, including Internet Explorer 7, Firefox and Safari, have built-in feed readers.
Q: Where can I find SAS RSS feeds?
A: On the SAS RSS page.
Q: Can I screen the information further once the reader collects it?
A: Yes. Feeds usually display a collection of entries, each with a headline, a short introductory paragraph and a link. Feed readers also include capabilities that make it easy to recognize new entries within the feed, so that you can star favorite entries for referencing, sharing and more.