Optimizing Customer Contact with SAS

SaskTel has acquired SAS Marketing Automation, which will enable the Saskatchewan-based communications company to improve customer contact, optimize marketing campaign success and increase customer satisfaction.

The solution will first be rolled out to support marketing campaigns for SaskTel’s high-speed Internet and digital TV service bundle, Max Interactive Services. The communications provider said it also will take advantage of the solution’s data management capabilities to comply with regulations for customer contact by the Canadian Radio-television and Telecommunications Commission (CRTC). SAS Marketing Automation will generate daily campaign contact lists to ensure that SaskTel’s large volume data extractions are timely and accurate.

"Customer loyalty is essential for SaskTel to remain successful in an extremely competitive industry," says Diana Milenkovic, senior vice president of marketing for SaskTel. "SAS Marketing Automation will become a cornerstone application in our customer relationship management efforts for ongoing high speed and Max campaigns and will be rolled out across other lines of business in the future."

"SaskTel’s adoption of SAS Marketing Automation illustrates the value it places on customer service and satisfaction," says Carl Farrell, president of SAS Canada. "SaskTel will lead the way in its chosen markets by leveraging this class of technology to improve its business performance."

SAS Marketing Automation helps organizations improve marketing response rates and revenues by giving them the ability to easily manage sophisticated, timely, personalized customer communication strategies. Built specifically to meet the needs of key members of the marketing process, only SAS Marketing Automation provides comprehensive data management, campaign management and advanced customer analytics in one integrated, easy-to-use solution. With SAS Marketing Automation, companies can maintain an integrated customer view, manage customer life cycles, improve effectiveness through better targeting, measurements and analytics, drive complex communication strategies, understand the results of marketing activities and provide integrated support for all business units.