SAS Marketing Automation a 'Product of the Year'

Powerful, integrated analytics, data integration, campaign management, business intelligence and an easy-to-use interface -- these are just a few of the reasons Customer Inter@ction Solutions magazine picked SAS® Marketing Automation as its 2005 Product of the Year.

In the Spotlight

IDC Reports on Marketing Automation Software
SAS has been recognized by IDC as the revenue leader in marketing automation software. 

"Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements. SAS has demonstrated to the editors of Customer Inter@ction Solutions that its products and services have gone the extra mile to help improve both the customer experience and the ROI for the companies that use them," says Nadji Tehrani, executive group publisher and editor-in-chief of the magazine.

The Product of the Year Award winners for 2005 are highlighted in the January and February 2006 issues of CustomerInter@ction Solutions, the leading publication in the CRM, call center and teleservices industries since 1982.

Leading the industry
SAS Marketing Automation also was recognized in a recent report from analyst firm IDC. That study, "Worldwide Marketing and Sales Automation Applications 2004 Vendor Shares: A Rising Tide" (IDC #33661, July 2005) identified SAS as the revenue leader in marketing automation software (see related story).

"SAS' success in this sector is in no small part the result of a fundamentally analytic orientation that focuses on delivering actionable customer intelligence," says Robert Blumstein, research director for CRM analytics and marketing applications at IDC.

"SAS has continued to lead in marketing automation based on a mantra of optimization coupled with scalability derived from its analytic DNA," continues Blumstein. "The careful analysis and prediction that SAS Marketing Automation and SAS Marketing Optimization provide marketers give them the guidance to adjust their programs and challenge both internal benchmarks and external competition."

A higher return on marketing dollars
Designed for the business user and built with the flexibility to take advantage of a company's existing infrastructure and systems, SAS Marketing Automation is the industry's most powerful, comprehensive marketing automation offering. Users can define target segments, create and manage test and control groups, prioritize selection rules, schedule and execute campaigns, and perform advanced analyses to predict the success of customer communications.

Built on the SAS Intelligence Platform, the powerful analytics of SAS Marketing Automation allows marketers to address, support and improve all aspects of the marketing process in a highly targeted manner. The result? A better return on marketing investment and a healthier bottom line.