SAS® Customer Intelligence: Solving Marketing Challenges

SAS is helping organizations know and target their best customers with a new solution and improved versions of three key solutions in its customer intelligence suite. Available in December 2007, this launch will include:

• SAS® Real-Time Decision Manager – This new solution coordinates marketing communications across all channels, presenting tremendous opportunity to increase profitability and enhance the customer experience. 

SAS Real-Time Decision Manager is designed to provide the intelligence that helps you deliver a personalized customer experience. When SAS Real-Time Decision Manager receives a decision request from an operational system it combines all available customer data with SAS Analytics and business logic in real time to determine the best response for the customer. For example, the decision flow may make a recommendation on a customer’s eligibility to receive a particular offer, score a customer’s propensity to buy a certain item, or calculate their credit worthiness based on the latest transactional information. It could also be used to proactively curtail a customer issue.

• SAS Marketing Optimization – Extending its campaign and offer optimization capabilities, SAS Marketing Optimization has a new user interface, upgraded contact policy optimization and enhanced report publishing:
  • The user interface is now more intuitive for business users, offering wizards for creating input data, new projects, scenarios, and filters.
  • Improvements to contact policy management will provide users such options as limiting contacts based on household or the amount of time that has transpired since the last contact.
  • Enhanced report publishing provides the ability to publish multiple reports from various optimized scenarios at once, enabling users to quickly decide the best course of action.

• SAS Digital Marketing – With new RSS and Dynamic Web Publication support, SAS Digital Marketing provides further access to more channels of communication. In addition, a digital content repository is now included along with an easy-to-use in-line content editor enabling easy editing and testing of content for multiple channels simultaneously.

• SAS Marketing Automation – New capabilities in SAS Marketing Automation bring tighter integration with other SAS solutions. Improved usability includes the capacity to create reusable custom tools. In addition, SAS Marketing Automation and the new SAS Real-Time Decision Manager solution will share a single interface that empowers marketers to design and execute inbound, outbound, and event-based campaigns consistently and easily.