Telcos Dial Up SAS Analytics

At SAS Forum International in Geneva, SAS announced a new software solution, SAS® Revenue Assurance for Telecommunications, shipping now, which enables communications service providers to better manage revenue streams and minimize revenue leakage.

Revenue assurance is a complex business process that requires predictive analysis to identify blind spots, such as business-process issues and technical problems in a revenue stream – blind spots that can cost a company up to 15 percent of its revenue.

This new SAS Telecommunications Intelligence Solution equips telecommunications service providers to minimize process inefficiencies and maximize revenue by applying powerful data integration, analytics, storage and business intelligence capabilities. In addition, there's a strong built-in knowledge component, enabling organizations to benefit from the wide experience SAS has gathered over the past 30 years.

SAS Telecommunications Intelligence Solutions enable organizations to quickly implement effective business strategies, retain and expand customer accounts and execute more successful marketing campaigns – all using telecommunications-specific data and process models based on decades of industry experience. This avoids the pain of having to develop customized data architectures and analytical applications from scratch. 

A more enlightened approach
"Many telecommunications companies treat revenue assurance as a lower-level audit function," says Rob Mattison, author of The Telco Revenue Assurance Handbook. "This approach results in sporadic and inefficient efforts to plug revenue leaks. A more enlightened approach is to consider revenue assurance as a strategic competency within the organization. To do this properly requires the use of advanced analytical processes. SAS Revenue Assurance for Telecommunications enables this more strategic approach."

"SAS solutions are more important than ever to telco providers because of the confidence they give decision makers," says Maciej Kornacki, Regional Business Development Manager for Telco at SAS. "Because SAS Revenue Assurance for Telecommunications is built on the powerful Enterprise Intelligence Platform, it enables a more comprehensive and strategic approach to revenue assurance than any niche software. SAS ensures that an organization isn't losing revenues it has earned."

The SAS Enterprise Intelligence Platform addresses the standardization pressures and performance issues facing organizations today. Roles-based interfaces align with individual skill levels to provide intelligence in just the right business context, speeding the time-to-decision on all levels throughout the enterprise. 

New SAS solution helps telcos minimize process-inefficiencies and maximize revenue.