“It’s a SAS World …”

For the fourth year in a row, CRM magazine has named SAS the leading provider in customer analytics. When the magazine unveiled the 2006 CRM Market Leader award-winners in its Oct. 1 issue, SAS placed No. 1 in the Customer Relationship Management (CRM) Analytics category and was listed as a leader in the Marketing Automation category. DataFlux, a SAS company, came in as the winner in the Data Quality category. But the kudos didn't stop there.

Here's what the magazine had to say about SAS' win in the CRM Analytics category:

SAS Institute knows analytics and everybody knows SAS. It once again came out as the leader of the leaders, attaining the highest marks in all categories. With the release of 10 vertical solutions this March, including new offerings in the telecom and manufacturing industries, SAS shows that it is continuing to play into the needs of its broad customer base.

"It's a SAS world," says Bruce Beigel, senior marketing director at Winterberry Group. "It is clear that until other vendors ramp up their data preparation and analysis tools, everyone else is just living in it." 

In the Marketing Automation category, SAS was recognized for "harnessing its robust BI to create a customer intelligence product line." CRM magazine made specific note of on-demand versions of SAS® Veridiem® MRM and SAS Marketing Automation.

In 2004, CRM magazine inducted SAS CEO Jim Goodnight into its Hall of Fame for his contributions to the CRM industry.

The SAS approach
SAS views customer intelligence as an end-to-end process, which should be provided by a software platform designed specifically so people with a variety of backgrounds can generate intelligence in their day-to-day jobs. SAS' customer intelligence solutions span:

• Campaign management.
• Cross-sell/up-sell.
• Customer retention.
• Customer segmentation.
• E-mail marketing.
• Interaction management.
• Campaign optimization.
• Marketing performance management.
• Web analytics. 
  

SAS Customer Intelligence solutions are built on the SAS Enterprise Intelligence Platform, which serves as the foundation for creating and delivering accurate, in-depth intelligence, and can be extended, customized and integrated with other SAS applications – and other vendor's applications – to deliver new solutions and meet unique business requirements.