SAS Marketing Automation Wins 'Product of the Year'

To create SAS Marketing Automation, SAS sent software engineers and psychologists versed in human factors design to visit customer sites, shadow marketers and study the business process of implementing a marketing campaign from start to finish.

Many different versions of the SAS Marketing Automation user interface were tested by marketers at FORTUNE1000 companies until SAS was satisfied that all stakeholders in the process – from the IT department to the campaign manager – could accomplish any task intuitively.

All that hard work resulted in a best-of-breed software solution that Customer Inter@ction Solutions magazine has named a "2004 Product of the Year."

Going the extra mile
"Each year Customer Inter@ction Solutions magazine bestows its 'Product of the Year' awards on companies that have demonstrated excellence in technological advancement and application refinements. SAS has demonstrated to the editors of Customer Inter@ction Solutions that its product has gone the extra mile to help improve both the customer experience and the ROI for the companies that use them," says Nadji Tehrani, executive group publisher and editor-in-chief of Customer Inter@ction Solutions.

SAS Marketing Automation users can define target segments, prioritize selection rules, schedule and execute campaigns, and perform advanced analyses to predict the success of customer communications. Built on the new SAS Intelligence Platform, SAS Marketing Automation includes robust, integrated analytics, data management and business intelligence in an easy-to-use interface that empowers marketers to deliver communications that are targeted and tracked for maximum benefit.

Since it improves and supports a full range of marketing activities, SAS Marketing Automation leads to a better return on marketing investment and a healthier bottom line. Designed to function through an intuitive visual interface and built with the flexibility to take advantage of a company’s existing infrastructure and systems, this solution is the most powerful, comprehensive marketing automation offering available.

The "Product of the Year" winners for 2004 were published in the January issue of Customer Inter@ction Solutions magazine.