Forrester, Apr. 2013
Read a commissioned study conducted by Forrester Consulting, "The Total Economic Impact Of SAS Customer Intelligence Solutions - Marketing Automation."
SAS ANALYST RELATIONS
SAS engages industry analysts for their recommendations on our software, messaging and other market and competitive information. Analyst firms offer advice and research, through their publications, events and consulting projects, to companies that are evaluating technology purchases.
FEATURED ANALYST REPORTS
Read how retailers can derive value from a single executive tasked with the mobile experience, gain insight into consumer's complex paths-to-purchase, put price transparency higher on their list of priorities, and use mobility to re-focus on their employees.
SAS was among the select companies that Forrester Research, Inc. invited to participate in its 2013 Forrester Wave report, The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013.
SAS was among the select companies that Forrester Research, Inc. invited to participate in its 2012 Forrester Wave report, The Forrester Wave: Customer Analytics, Q4 2012. In this evaluation, SAS was cited as a leader in Customer Analytics.
Retailers now know that increasingly, their cross-channel shoppers are just "shoppers", and that their biggest challenge is in how to merge the digital and physical selling worlds into one compelling, seamless customer experience.