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by TechnologySAS 9
With SAS 9 this will change, with SAS introducing conventional business intelligence products, ranging from OLAP (whose server has been re-written to provide better performance) to production reporting and from spreadsheets (which provide full security and audit trails for Microsoft Excel environments) to dashboards, for different constituencies that spread across the organisation. In particular, the company has introduced new user interfaces for different users. Whereas previously it was limited to specialists and business analysts and it has now extended its focus to include power users and business users.
The SAS Intelligence Platform is built on a standards-centric architecture," said Ian Charlesworth, senior research analyst at Butler Group. "Scalability and reliability are further ensured via new features such as multithreading and distributed computing, or grid computing capabilities."
“The SAS 9.1 business intelligence platform is built on a standards-centric architecture, with scalability and reliability ensured via features such as multi-threading and distributed grid capabilities.”
With the latest major upgrade of the architecture that underpins its products, version 9, SAS has tied together all those software components with a common metadata layer, which provides information about the data that resides in various places. That has eliminated much of the redundancy among SAS' tools and improved consistency of the data, says Forrester Research analyst Keith Gile.
The improved user interface should make it "more inviting for business and casual users to interact with the applications," said Keith Gile, an analyst at Forrester Research, in a recent report. That, in turn, could lead to greater sales among existing SAS users and new customers.
The SAS9 Intelligence Platform sets the stage for seven software solutions slated to ship later this year. Next quarter, the company will ship SAS Marketing Automation. Forrester analysts Elana Anderson and Eric Schmitt state in the report, "SAS Shakes Up Marketing Automation," that SAS has the potential to disrupt the marketing automation software market and seize a leadership position.
"With the SAS 9 Intelligence Platform, SAS offers a deep and broad analytic solution including data quality and ETL tools, data management, and advanced business intelligence and analytics. As also addressed usability by introducing Web Report Studio – the improved Web-based reporting opens up SAS solutions to the large audience of non-technical business users."
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