by Technology

Business Intelligence

Business Intelligence products from SAS, Business Objects and Cognos October 2006
"SAS offers substantially more stability and security of supply than either Business Objects or Cognos, both of which are vulnerable to hostile take-over. As the largest BI vendor of the three, SAS offers the greatest geographic reach, and its willingness to establish local offices gives it a far stronger direct representation world-wide. SAS9 is the most mature of the three platforms, and is better integrated with SAS’ own product components and applications than is BusinessObjects XI or Cognos 8, while offering rich functionality across a broad range of platform features."

Datamonitor

Decision Matrix: Selecting a Business Intelligence Vendor (Competitor Focus), April 2007
"SAS is the clear market leader as it leads technology assessment, dominates user sentiment and exerts considerable market impact. SAS offers a great portfolio of both basic and advanced functionality, backed up by a dependable support capability. Its stable financial footing, superb vision and lead in advanced analytics all imply that SAS is well placed to continue as the Business Intelligence market leader."
– Datamonitor, “Decision Matrix: Selecting a Business Intelligence Vendor (Competitor Focus)” by Vuk Trifkovic and Tim Gower, April 2007

Enterprise Marketing Platforms: SAS Successful Integrates Analytics And Campaign Management, Q1 2006
"In our Forrester Wave™ evaluation of enterprise marketing platforms, SAS finishes as a midrange Strong Performer. SAS's Customer Intelligence suite incorporates several functional applications, including Marketing Automation, Marketing Optimization, and Interaction Management. The suite stands out for its best-in-class data mining, strong integrated analytics, and solid campaign management ... SAS is a good fit for sophisticated direct marketers in financial services, retail, communications, and media verticals."
– Forrester Wave Vendor Summary, Feb. 3, 2006

Gartner positions SAS in the leader quadrant of the Magic Quadrant for Business Intelligence Platforms, 2008.
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Worldwide Business Analytics Software 2007-2011 Forecast Update and 2006 Vendor Shares (Excerpt) September 2007

Worldwide Business Intelligence Tools 2006 Vendor Share (Excerpt) June 2007