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Analytics

Worldwide Business Intelligence Tools 2007 Vendor Shares: Query, Reporting, Analysis and Advanced Analytics Markets Stable in the Face of Economic Turmoil (Excerpt from IDC #212921)

Worldwide Business Analytics Software 2007-2011 Forecast Update and 2006 Vendor Shares (Excerpt), September 2007


Business Intelligence

Worldwide Business Intelligence Tools 2007 Vendor Shares: Query, Reporting, Analysis and Advanced Analytics Markets Stable in the Face of Economic Turmoil (Excerpt from IDC #212921)

Worldwide Business Analytics Software 2007-2011 Forecast Update and 2006 Vendor Shares (Excerpt), September 2007


Customer Relationship Management

SAS Institute was again the market leader (in Marketing Automation), with a 10.6% revenue share and a 21.1% growth rate.
IDC, "Worldwide CRM Applications 2006 Vendor Shares: Marketing, Sales, and Customer Service," Doc #207439, June 2007

Data Integration

In 2006, SAS grew 9% to just under $500 million in the data warehouse platform tools market. SAS' broad portfolio of BI tools and analytic applications enable it to cross-sell complementary products and also continue to benefit from the adoption of its data warehouse platform tools. SAS was the leader of the data warehouse generation market segment.
IDC, Worldwide Data Warehouse Platform Tools 2006 Vendor Share (Excerpt from IDC #207851), July 2007


Financial Intelligence

Worldwide Financial Performance and Strategy Management Software 2006: Impact of Market Consolidation Frenzy (Excerpt), September 2007


Performance Management

IDC analyst Kathy Wilhide publishes case study on SAS® Activity-Based Management deployment at Verizon Business

  Business problem: Need to analyze and better understand shared expenses and overhead costs such as sales, engineering, and product development and meaningfully allocate those costs to the products sold and the sales revenue generated.

  SAS solution: SAS® Activity-Based Management

  Results: valuable tool used by many departments to better understand the business. Marketing and engineering, for example, use ABC data to feed models to adjust pricing based upon historic cost structures and margins and can model new pricing schemes.

  IDC subscribers can download the Verizon case study: Profitability – More Than an Exercise in Accounting: A Case Study of Verizon Business, December 2007.


Worldwide Financial Performance and Strategy Management Software 2006: Impact of Market Consolidation Frenzy (Excerpt), September 2007



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