by Analyst Firm

Butler Group: Technology Audit: SAS for Customer Experience Analytics, September 2007
"SAS^® for Customer Experience Analytics combines dynamic real-time on-line data collection from speed-trap, with SAS' customer intelligence and analytics capabilities. The combination enables organisations that operate in a multi-channel world to understand precisely what customers are doing on-line, and apply that insight across all other customer touch points. SAS for Customer Experience Analytics does away with the need for tagging, network packet sniffers, and Web log analysers, therefore removing some of the expensive pain points of Web analytics."