by Analyst Firm

Performance Management

"Traditionally, SAS targets the IT buyer with a strong analytic and data management platform. Well known in pockets of the business for statistical and predictive analytics, it has been less effective cracking the office of the CFO, but not because the products don't stack up. The company recognizes this fact and has put a dedicated sales team in place to boost its revenue. With success in EMEA, SAS has patterned approaches that work well for the rest of the global sales effort. With profitability back on the CFO's agenda, SAS can ride that theme to more success across all its CPM products."
– Hagerty, John & Verma, Koppel. "CPM Market Landscape: Office of the CFO Is Hot Again," AMR Researcht (September 21, 2007)

"The Demand-Driven Elite Eight: Top Food Retailer Initiatives for 2007"
AMR Research Alert (March 22, 2007)
Mike Griswold