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Why Should I Trust Your Forecasts?

About this paper

Organizations rely on good forecasts to make better decisions. But if nobody trusts the forecast, people will try to adjust it, override it or ignore it. Fostering trust is therefore a crucial aspect of forecasting. In this conclusions paper from a SAS/Foresight webinar, Paul Goodwin of the University of Bath explains what it takes to build trust in forecasts, and why so many so-called forecasts don’t meet the criteria.

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SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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