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Using Marketing Analytics to Drive Relevance for Customers

Insights from a webcast sponsored by SAS and Netezza

About this paper

In only five years, the company has driven a profound evolution in using customer data and marketing analytics to drive relevance for its retail grocery and pharmacy customers.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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