SAS | The Power to Know
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White Paper

Decision-Driven Marketing

Maximizing Customer Engagement

About this paper

Today’s environment is real-time or no-time! Customers initiate and interact as they choose. To be responsive and win in this heavily digital world, insurers have new requirements – targeted customer precision; personalized campaigns; consistent, tailored messaging; and highly individualized product offerings based on each customer’s specific needs and preferences. In this research brief, Strategy Meets Action founder Deb Smallwood explains why effective engagement today requires real-time marketing with real-time decision management capabilities. 

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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