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The Internet of Things: Marketing’s Opportunities and Challenges

About this paper

But while IoT provides unprecedented opportunities for marketers, it also provides significant challenges. One challenge is working with vast volumes of IoT data. Most devices operate continuously and generate data 24/7. While a business unit may only need to deal with a fraction of the data, it still needs to filter the consumer data to identify situations or events that are relevant to the business and the consumer.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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