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The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics

About this paper

This article reviews a portion of the research done by BusinessWeek Research Services to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics for gaining insight into customers' motivations and behaviors.

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SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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