About this paper
We live in a sensor-driven, hyper-connected world where the ability to quickly close analytic and cognitive loops increasingly drives organizations’ competitive advantage. This paper discusses OODA (observe, orient, decide, act) loops in the context of business and big data and examines why we must use data-driven narratives in conjunction with visualization and analytics to tell the story.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.