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The top three challenges in digital marketing – and how to overcome them

What are your biggest marketing challenges?  If you’re like most marketers, you’re faced with a plethora of digital marketing opportunities, and may be struggling to manage customer experience across all those channels.  

I recently asked marketing expert Wilson Raj (SAS Global Customer Intelligence Director) to name the top three challenges in digital marketing. Check out the short video below to hear his views on: 

  1. Managing complex multi-channel customer relationships
  2. Dynamically managing customer interactions
  3. Applying analytics to the marketing process

 

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