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How Gilt Groupe uses big data to give customers what they want

When Tamara Gruzbarg started working in the analytics industry more than 15 years ago, detailed information on millions of individual customers was a pipe dream. Today, as Senior Director of Analytics and Research for the online retailer Gilt Groupe, she has a wealth of customer information at her fingertips. Click on the video below to hear how Gilt Groupe is using big data to give exactly customers what they’re looking for.

 For more, download the white paper,  Analytics: An Inside Perspective from Gilt Groupe or view the on-demand webcast featuring Tamara Gruzbarg.

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