Tag Archives: wikinomics

Marketing in the age of macrowikinomics

Marketing In Age of Macrowikinomics

Best-selling author Don Tapscott has co-authored a new book: Macrowikinomics: Rebooting Business and the World. In this exclusive interview, Tapscott applies macrowikinomic principles to marketing, discusses the mega-trends affecting how consumers make purchasing decisions, and what every organization must do in order to be successful.

Also tagged , |