Find out how optimization technologies help you target customers to maximize response rates – all while taking into account customer preferences, propensities, profitability, costs, contact policies and other business goals and objectives relevant to campaigns and communications.
Tag Archives: marketing analytics
Analytics was once just the province of a few direct marketers and market researchers, but now the entire field of marketing is being transformed by this capability. Read what Thomas Davenport has to say about this major shift in marketing culture.
Who’s most likely to leave? Who’s most likely to buy? Which product and when? The fourth installment in this five-part series on marketing analytics reveals how predictive modeling answers these questions and more.