Tag Archives: marketing analytics

How to optimize your marketing

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Find out how optimization technologies help you target customers to maximize response rates – all while taking into account customer preferences, propensities, profitability, costs, contact policies and other business goals and objectives relevant to campaigns and communications.

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It’s a great time to be in marketing … if you embrace analytics

its a great time to be in marketing if you embrace analytics

Analytics was once just the province of a few direct marketers and market researchers, but now the entire field of marketing is being transformed by this capability. Read what Thomas Davenport has to say about this major shift in marketing culture.

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Homing in on your target audience

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Who’s most likely to leave? Who’s most likely to buy? Which product and when? The fourth installment in this five-part series on marketing analytics reveals how predictive modeling answers these questions and more.

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