Tag Archives: CMO/CIO relationship

The digitization of everything – its impact on the CMO/CIO relationship

CMOS: BUILD DIGITAL RELATIONSHIPS, OR DIE

In the past, marketing’s requests to the CIO were often relegated to the bottom of the IT priority list. Now, CMOs are required — and empowered — to use technology to reach and convert customers. Marketers need IT to perform their job –and much of it is accessible without the blessing of the CIO. This power shift is just part of the evolving CMO and CIO roles says Brian Vellmure.

Also tagged , |