Tag Archives: buyer's journey

The digitization of everything – its impact on the buyer’s journey and marketing’s role

MOBILE SHOPPING’S DATA GOLD MINE

For nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.

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