The Knowledge Exchange / Customer Intelligence / Innovation, social data and social media

Innovation, social data and social media

Andreas Weigend

As Chief Scientist of, helped build the customer-centric, measurement-focused culture that’s become central to Amazon’s success. Now a consultant specializing in social and mobile technologies and consumer behavior, Weigend is a lecturer at Stanford and a widely sought-after speaker at top conferences around the globe. In this exclusive interview, Weigend shares his thoughts on barriers to innovation; why social media is an enemy to social data; and how social data is making the world a better place.

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