For a growing number of smartphone owners, the idea of leaving home without a mobile device is simply unthinkable. Every day, we use our smartphones to talk, text, share and shop. And as we continue to see the benefits of relevant offers and expedient advice, we’re becoming more willing to share more information about ourselves with trusted businesses.
David Sear, CEO of WEVE says that the insights from mobile data offers marketers new ways of reaching customers and creating impactful campaigns. With better intelligence on how customers behave, marketers can ensure that they’re sending the right offer at the right time. After all, even the best campaign will fall short if the customer isn’t ready to listen.
What’s happening with mobile wallets? What organizations are already using mobile data? How can marketers keep up? Watch this short video for answers to these questions and more.