Find Opportunities

MOBILE SHOPPING’S DATA GOLD MINE

The digitization of everything – its impact on the buyer’s journey and marketing’s role

0

For nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.

All Find Opportunities Stories

Drive engagement and retention using social platforms

Drive engagement and retention using social platforms

Businesses use use social media to attract and retain talent — so do universities. This is the story of one college investing in a social media solution, the gratifying results — and how you can apply the same principles to your marketing.

Tagged ,

Why your social media metrics are a waste of time

Why your social media metrics are a waste of time

If you’re measuring pageviews, unique visitors, email-newsletter open rates, number of Twitter followers, or Facebook likes, you’re looking at the wrong metrics. Here are the four most important metrics you can follow.

Tagged ,

In sales, social media’s indirect benefits matter most

In sales, social media’s indirect benefits matter most

Want your sales department to get results with social media? Telling sales staff to blog or jump on LinkedIn or Facebook is not the answer. New research by Raj Agnihotri shows that there’s a better way — one with a proven and impressive upside.

Tagged ,

How to calculate the value of a like

How to calculate the value of a Facebook "like"

So, your customers like you on Facebook … but what is the true mathematical value of a like? Dan Zarella, award-winning social media scientist at Hubspot, shares his formula for breaking social media connections down into dollars-and-cents ROI.

Tagged ,

Will your customers choose you or lose you?

Shopping Cart

It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They’re like outdated classrooms with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to the class, but is it the best way? Experts from Williams Sonoma and SAS talk about how marketing has changed and where to go from here.

Tagged ,

Six tips for turning big data into huge insights

Six tips for turning big data into huge insights

With more than 5 billion people calling, texting, tweeting and browsing on mobile phones worldwide, marketers are scrambling to capture and capitalize on all that data. Eric Williams, formerly of Catalina Marketing, has six tips to help you on your way.

Tagged ,

Traditional marketing is obsolete

Use Social Media to Tap the Collective Genius of Your Customers and Employees

But what will the new model look like? A new report from the Economist Intelligence Unit points to a broader role for Chief Marketing Officers, the rising importance of the voice of the customer and new layers of complexity fuelled by digital marketing.

Tagged , ,

Voice of the customer: Whose job is it, anyway?

Voice of the customer: whose job is it, anyway?

The Chief Marketing Officer’s increasingly fragmented responsibilities are making it harder for them to take ownership of the “voice of the customer” across the organization. Find out more in this new report from the Economist Intelligence Unit.

Five keys to content-powered marketing

Scott Vaughan, Chief Marketing Officer for UBM Tech Web

If you’re in B2B marketing, here’s something you need to know: 70% of customers’ research is done BEFORE talking to a vendor. Want your company to be the one they call? Then start creating and sharing content that attracts, informs and inspires customers. Scott Vaughan, CMO of UBM TechWeb tells you how.

Tagged , ,

How IKEA, British Airways tie insights to outcomes

Tying insights to outcome

Is your marketing team a silo in your organization? Customer analytics data has paved the way for marketers at IKEA and British Airways to closely align with the rest of the business — and shape company strategy.

Tagged , ,