The Knowledge Exchange / Customer Intelligence / Waynette Tubbs, Managing Editor

Waynette Tubbs

Waynette Tubbs, Managing Editor

+Waynette Tubbs is a Managing Editor at SAS. Tubbs has developed a comprehensive portfolio of strategic business and marketing communications during her career spanning more than 15 years of magazine, marketing and agency work.

waynette.tubbs@sas.com

Q&A: Optimal customer reach with marketing optimization

data driven discovery

How do you attract and keep the under-30 generation without alienating your core customers? Attila Bayrak, Senior Vice President of Customer Relationship Management at Akbank, says, “To market most effectively to each segment, we must optimize our investments in technology.

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