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Tapan Patel

Tapan Patel, Global Marketing Manager, SAS

Tapan Patel is Global Marketing Manager at SAS. With more than 10 years in the enterprise software market, Patel leads product marketing for predictive analytics, data mining, in-database analytics and high-performance computing. He works closely with partners, industry analysts, press and internal stakeholders to ensure that SAS continues to deliver high-value solutions to meet the needs of customers worldwide. Contact Patel at tapan.patel@sas.com.

Three reasons marketers should care about high-performance analytics

The Promise of Marketing Operations Management

A sporting goods retailer using high-performance analytics increased direct marketing response rates by 60 percent, and reduced data management time by 75 percent. What could you accomplish? Tapan Patel shares a few ideas (hint: location-based marketing, anyone?).

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