The Knowledge Exchange / Customer Intelligence / Tamara Dull, Director of Emerging Technologies at SAS / Page 2

A marketer’s journey through the big data archipelago

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The big data journey is not for the faint of heart. Preparation is key and travelling alone is ill-advised. So join Tamara Dull for this 10-post blog series looking at how big data is changing the best practices we’ve developed around our traditional data — and, most importantly, key takeaways for marketers.

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