Martin Lindstrom

Martin Lindstrom

Martin Lindstrom is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People,” and the author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown, September 2011).

Shopping carts will track consumers’ every move

Shopping Cart

New shopping carts equipped with computers and GPS are on their way. Martin Lindstrom takes us into the lab for a behind the scenes look at the prototype — and at what marketers will be able to do with this new source of data.

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